Learn how AnyTrack integrates with the Amazon Associate affiliate program and enables you to improve your affiliate revenues, and better understand your audience.
About Amazon Associates Affiliate Program
The Amazon Associates Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic. With millions of products to choose from on Amazon.com, Amazon Associates use easy link-building tools to direct their readers to products and earn from qualifying purchases.
Amazon Associates tracking limitations
Amazon Associates is very limited when it comes to conversion tracking.
- You can't add dynamic parameters to your links
- You can't set a postback URL or webhook in your account to get notified about conversions
What you can do, is add a static tracking ID on your links. This tracking ID will let you track conversions for a specific placement (for example your blog header banner).
While these limitations prevent granular tracking and attribution, they do not prevent you from "tagging" visitors that either show interest in a specific product, or a product category.
How AnyTrack helps you track your Amazon affiliate links
AnyTrack automatically tracks (learn more about AutoTrack) your Amazon links and fires Outbound click events:
When the API connection is enabled, AnyTrack also sends the Outbound Click events to your analytics and ad pixels.
What can I do as a marketer with those conversions?
Once the tracked events are sent to your ad pixels, you can use them to create Custom and Look-Alike audiences in the advertisement & analytics networks:
- Google Analytics
- Facebook Pixel
- Other advertising integrations
Once you start feeding your ad pixels with quality audiences, you can run retargeting campaigns based on these audiences and display your ads to warm audiences that showed interest in your products.
Google Analytics integration
By sending the tracked conversions from AnyTrack to Google Analytics, you will be able to get more data out of your audiences. You will be able to learn the Demographics data of your interested audience, like Gender, Age, and geographic location.
By using this data, you will be able to create a custom audience in your campaigns considering the Demographics data and getting to new audiences with proven demographics.
Find similar products on other programs
You can find similar products on other programs such as Walmart (which is integrated via Impact), Aliexpress (soon to be integrated), and plenty of other programs available in AnyTrack.