How to set up Google Ads conversions

In order to optimize your campaigns in Google Ads you will need to create conversions first.
According to those conversions, Google will do the optimization of the campaign.

Conversions can be fired when a specific page is loaded ( like Thank you page) or different action on your website ( like clicking on a link).

How to set up Google Ads Conversions

1. Click on Tools and settings section on the top of Google Ads platform.
2. Click on Conversions under the measurement section.
3. Choose "NEW CONVERSION ACTION"
4. In the next page, go for website, as AnyTrack tracks website events.


5. Choose the goal of this conversion, it can be Purchase, sign-up, subscribe and etc..

In the value section you can set the value of this conversion, in case that you use an online store with dynamic prices, choose use different values for each conversion. 
🔸AnyTrack will push the conversion with the value to google ads.

Click Create and continue and you can skip the next steps as you don't need to set the event tag of the event, you will fire it in AnyTrack.


The next step: mapping the event in AnyTrack

After creating the event in google ads, you will need to match it with AnyTrack event.
we do it in order to trigger the google ads event everytime that we receive the same event on AnyTrack.

1. Go to Tracking Pixels section
2. Choose Google Ads pixel
3. Choose from the list the relevant event from Google Ads and match it with the AnyTrack event:
🔸 In case that you can't see your google ads events, click on Reload Conversions.


Congratulation! 🎉
Now the conversions that will generated in AnyTrack will be pushed forward to Google ads and the campaigns optimization and performance will improve!

🚨 be aware: the server-to-server connection should be on in order to pass the data forward to google: