How to set up a cross-domain tracking?

Whenever you are passing traffic from one domain to another, AnyTrack will need to know about it using the attribution parameters atclid or atrefid. The attribution parameter is a URL param that needs to pass on every link from the original domain to the second.

my-store.foo/product-123?atclid=3UT6gH8unXH9gZ6zGNgxHG944Z8

Whenever AnyTrack sees the atclidor atrefid param on the URL, it will capture all the attribution data from the original click id and append them on the current user session.

How to pass the attribution parameters

1. Open your property settings and navigate to the settings tab
2. List the cross-domains you want to pass data to from your property:
   
   
3. When using multiple properties setup (see below), if you want to forward conversions back from the cross-domain properties to the origin property, enable "Forward conversions" and select the events you want to propagate:
   
   
4. Enabling referral UTM parameters will prevent forwarding the original attribution on the cross-domain properties. Instead a generated new UTM parameters with utm_source={origin_domain}&utm_medium=referral and any other UTM parameters such as utm_campaignutm_content and utm_term will be forwarded as well.

Multiple Properties vs. Single Property

When tracking traffic over multiple domains, you have a choice between tracking all the traffic using a single AnyTrack property or split each website on a separate property.

There are Pros and Cons for each method, but ultimately you will have to pick the method that best suits your goals.

Single Property

Using this method, both websites will use the same AnyTrack TAG. This means that all the conversions will be attributed to a single property, and the same tracking pixels such as Google Analytics will be set on both websites.

Benefits:

• Easier to manage and setup
• You can analyze your entire dataset with one single set of pixels / analytics.

Disadvantages:

• As bowser privacy gets stricter, you might find cases where tracking data is being stripped
• Reporting on Google Analytics can be complex.

Multiple Properties

In this method, every website uses a different AnyTrack TAG. This means that the conversions will be listed under the property where the conversion was made and you will have a complete data separation between each property.

Each property will need to be set with the following:

• AnyTrack Tag
• Google Analytics & Facebook Pixel / Conversion API