Checklist: ClickFunnels Integration

Quick reference guide of the most important aspects of the ClickFunnels integration.


  1. You have an AnyTrack account and created a property.
  2. You've added the ClickFunnels Integration from our Integrations Catalog.


You successfully installed your ClickFunnels integration. Now let's go through the most important aspects of the setup process so you can quickly identify items you might have missed or overlooked.

⚠️ Avoid Duplicate Data:

  • Since AnyTrack will be tracking and sending conversion data to your analytics, you should remove any event tracking snippets previously set in your funnel. (ex: Facebook purchase tag)
  • If you want to track custom events, you can use AnyTrack snippets, which will automatically forward custom events to your Analytics and Ad pixels.

Client-Side setup:

  • Your AnyTrack Tag is saved in the Head Tracking Code section of your funnel settings. (Click here to review the steps in our integration guide)

👉  When you add the AnyTrack Tag in your Funnel  you'll instantly start seeing data being sent to AnyTrack

• PageView events, form submissions, and outbound clicks are tracked by the AnyTrack Tag.

Screen Cast 2022-11-15 at 5-09-04 PM-gif

Server-Side setup:

  • Your AnyTrack webhook (or Postback URL) is saved in your Funnel Webhook. (Click here to review the steps in our integration guide)

👉 This will allow AnyTrack to receive events that are coming from ClickFunnels servers. For example, eCommerce or payment data from Stripe.


Verify ClickFunnels is properly integrated

In AnyTrack:

  • In the Integration Event Log (learn more), you should see conversions such as purchases and upsells. 
  • The Conversion Events Screen (this is where all events are being displayed)

In ClickFunnels:

  • Open a contact and verify that the Click ID is set. If it's not, double-check that the AnyTrack tag is properly set up.

⚠️ The event logs show "ok" but conversions are not showing up

Using images as "buttons" does not mark the images as buttons, and therefore they are not treated as such by the tracking tags.

In the image link configuration, you should add the following tag