Learn about the standard events that are automatically captured by the AnyTrack Tracking Tag
For most websites, AnyTrack captures OutboundClick and FormSubmit events automatically.
Every page your visitors visit on your website will trigger a PageView event. This event will trigger automatically via AnyTrack TAG and will be used for attribution and campaign tracking. AnyTrack is not responsible for triggering PageView events on your tracking pixels and, by default, each pixel will trigger its own PageView event independently.
Any <a /> link with the rel="nofollow" or rel="sponsored" attribute will trigger an OutboundClick event.
In addition, links recognized from supported integrations will trigger OutboundClick events, and will be AutoTagged with the appropriate subid parameters.
Any <form> tag on your website will generate a FormSubmit event. Standard parameters will also be captured automatically if they are recognized as one of our supported integrations.
By default AnyTrack ignores login forms and blog comments.
If your website is running on one of our supported integrations other standard events might be automatically tracked - AddToCart, InitiateCheckout etc...
Server-side Tracking enables you to orchestrate your conversion data from a server, third party application,or API and send it to AnyTrack.
It’s possible to trigger more conversion events from third party applications or platforms and send them directly to the AnyTrack server.