What are AnyTrack Alternatives and what you should be looking at when comparing AnyTrack with other platforms.
There are many differences between AnyTrack and traditional tracking software such as Voluum and ClickMagick, or more recent platforms such as Hyros.
- Simplicity - One line of code to fully integrate with ad networks, pixels, and affiliate networks.
- Multi-pixel audience building - AnyTrack fully syncs conversion data across all your pixels simultaneously.
- Direct API integrations - Anytrack is fully integrated with Facebook API, Google Ads, Google Analytics API, Taboola, Bing, and Outbrain.
- One-click integrations with affiliate networks, eCommerce or lead generation platforms.
- AutoTrack and AutoScan - AnyTrack tracking script automatically track and tags all your affiliate links, forms and products.
- First Party data tracking approach - Very much like Google Analytics, Facebook Ads, or Google Ads, AnyTrack focuses on the user rather than the campaign.
- The same user can visit your website from several sources or campaigns.
- The same user can visit your website from several devices.
Some of AnyTrack Alternatives
👉 Is Hyros the Best AnyTrack Alternative?
Discover why AnyTrack is the Best Hyros Alternative and how it enables you to quickly get started in tracking your entire marketing.
Get the complete feature comparison that makes AnyTrack the best Voluum alternative used by top PPC.
Key differences between AnyTrack and traditional trackers
The core and fundamental differences are that AnyTrack tracks your entire website regardless of the traffic source, while traditional trackers are "campaign centric".
It means that you can promote your website on both Google Ads and Bing Ads without making any changes to your site.
- You will be able to optimize your campaigns automatically.
- You will be able to build custom/lookalike audiences on both ad networks.
What is the website tracking approach?
AnyTrack tracks and aggregates your website data, regardless of the traffic source generating the traffic. This method implies that all your traffic, audience, and campaign data can be used across each ad network simultaneously.
For example, when a visitor reaches your site through a Bing Ads campaign.
- Your site will load along with the following pixels and analytics, and the visitor will get a cookie & be tagged accordingly by each pixel:
- Google Analytics API
- Facebook Conversion API
- Taboola Server-Side Tracking
- Bing UET Server Side API
- Google Ads GTAg (Client Side & Server Side)
- Outbrain - Server to server tracking
- When the visitor submits a form, AnyTrack will trigger a form submission event in each pixel.
- When the same visitor returns to your site a day later from a Facebook Retargeting campaign, he will be "identified" by all these pixels as the same user (granted, the user didn't erase its cookies).
- Finally, if during the same or subsequent session, the same user clicks on an offer link and triggers a sale conversion,
- AnyTrack will attribute the conversion to the last "ad click" interaction.
- AnyTrack will send the conversion event (server-side) to all other your pixels so that you can build custom audiences according to this event.
- Exclude the user from your campaign targeting
- Include the user in an "upsell" retargeting campaign
- Create a lookalike audience based on "purchasers" and/or "purchase value"
What is the Campaign Tracking approach?
Traditional tracking software tracks each campaign separately, preventing you from using audience generated on one campaign to retarget it on another campaign or traffic source.
- You need to create each campaign separately.
- You can't include/exclude audiences from ad targeting.
Other key differences
Traditional trackers were built with "cloaking" methods which are often flagged by Google, Facebook, and other ad networks.
No redirectless tracking methods - traditional trackers rely on "click tracking", either at the campaign level or the clickURL set on the landing pages.
Not scalable for large publishers promoting dozens or thousands of offers.
No API integrations with Google or Facebook APIs.
No Conversion type mapping: You don't have the ability to "map" conversions from affiliate networks with standard events in ad networks. (any conversion type tracked in the tracker will send a single type of conversion to the ad network).
You can't use rich conversion data to build up audience data in your analytics and pixels.
No audience or data management.