What are AnyTrack standard tracking parameters?

The AnyTrack JS Tag, or Server Side API is how you record any actions your users perform on or off your site, along with any related properties.

The AnyTrack JS Tag, or Server Side API, is how you record any actions your users perform on or off your site, along with any related properties.

AnyTrack uses standard naming conventions that align with the industry best practices. This allows you to use a single naming convention and let AnyTrack translate, format, and forward your events and their related properties to your ad pixels and Conversion API integrations.

What are the Standard AnyTrack Events?

The AnyTrack platform triggers standard events via the AnyTrack JS Tag or via the Server-Side API when the event is triggered by a third-party platform (Affiliate Network, eCommerce platform, Zapier, or an external resource).

If you are using server-side API, read through this guide on Webhooks.

Standard events:

Event Name	Description	Event Source
OutboundClick	When a user clicks on an external link	AnyTrack('trigger', 'OutboundClick');
AddToCart	When a user clicks on an Add To Cart Button	AnyTrack('trigger', 'AddToCart');
ViewContent	When a user views a product page	AnyTrack('trigger', 'ViewContent');
InitiateCheckout	When a user starts a checkout	AnyTrack('trigger', 'InitiateCheckout');
FormSubmit	When a user fills an online form	AnyTrack('trigger', 'FormSubmit');
Lead	When AnyTrack API receives a lead event with a 0 monetary value.	Via API / Webhook / Postback
CompleteRegistration	When AnyTrack API receives a lead event with a >0 Monetary value.	Via API / Webhook / Postback
Purchase	When AnyTrack API receives a Purchase event with a > Monetary Value.	Via API / Webhook / Postback

List of all the supported parameters and attributes:

Parameter name	Type	Default Value	Notes
event_name	string	-	One of the standard name from above
click_id	string		The clickid that was passed to the link, form, cart...
id	string	-	The link id
url	string	-	The event link
label	string	-	The link label
brand	string	-	Brand name
commission	number	-	Revenue
currency	string	Property Currency	3 letters currency (i.e. "USD" or "EUR")
transactionId	string	-	transaction or order id - used for deduplication
shippingPrice	number	-
taxPrice	number	-
items	EventItem[]	[]	Array of items, see below
refId	string	-	An external id aliased to the anytrack clickid (read more here)

When triggering an Event, AnyTrack automatically collects standard link and form attributes through the AnyTrack Tracking Tag, as well as additional parameters that are natively collected through the JS Tag (Cookies, IP, User Agent...)

Advance Matching Parameters

The following parameters are also supported for better matching and attribution. Those values are automatically formatted, hashed and sent to Facebook and Google Ads to improve attribution.

Parameter name	Type	Example	Notes
email	string	jsmith@example.com
firstName	string	John
lastName	string	Smith
fullName	string	John Smith	Optional, can be provided instead of first and last names
phone	string	+1 (650) 555 4444	Including country code and area code
birthdate	string	May 26, 1991 or 1991-05-26
city	string	Menlo Park
state	string	CA	Two-letter state or province code
zipcode	number	94025	Zip or Postal Code
country	string	US or United States	Two-letter country code is recommended

*There is NO need for you to Hash the data as AnyTrack automatically formats and hashes the required data according to the ad pixels and analytics requirements.

E-Commerce Specific Events

If you are integrated with an eCommerce platform, you can add a list of "items" following the parameters below:

Item parameter	Type	Default Value	Notes
id	string	-	The item id/sku (required)
name	string	-	The item name
quantity	number	1	amount of items
price	number	-	the item price (required)

Example of a Client Side JS Tag (purchase event)

Here is a complete example of how to use the event parameter when triggering an event:

<script>
  var click_id = AnyTrack('trigger', 'Purchase', {
    value: 29.9, // the total purchase value
    shippingPrice: 5.9, // optional shipping price
    taxPrice: 2.9, // optional taxes
    currency: 'EUR',
    transactionId: 'XJW0047',
    email: 'jsmith@example.com',
    firstName: 'John',
    lastName: 'Smith',
    items: [{
      id: '20291', // the item catalog id (required)
      name: 'Sony MDRZX110/BLK ZX Series Stereo Headphones',
      quantity: 1,
      price: 19.9 // the item price (required)
    }, {
      id: '49292', // the item catalog id (required)
      name: '6.35mm Male 3.5mm Female Headphone Stereo Audio Connector',
      quantity: 1,
      price: 4.1 // the item price (required)
    }]
  });
</script>