Discover the UTM Tracking Template you should use when advertising on Reddit
What is a UTM Tracking Template
A UTM Tracking template is the portion of the URL that is set after your website's URL, and that is applied for every ad you run on an ad network.
About Reddit
Reddit advertising makes it easier for brands to reach their desired communities or subreddits through targeted and promoted posts that engage users in a way familiar to them.
The Reddit Tracking Template
utm_source=reddit&utm_medium=cpc&utm_campaign={{CAMPAIGN_ID}}_{{ADGROUP_NAME}}_{{AD_NAME}}&utm_content={{ADGROUP_NAME}}_{{AD_NAME}}&utm_id={{CAMPAIGN_ID}}&adgroup_id={{ADGROUP_ID}}&ad_id={{AD_ID}}&utm_term={{AD_NAME}}&adgroup_name={{ADGROUP_NAME}}&ad_name={{AD_NAME}}&rdt_cid={{CLICK_ID}}
When creating an ad, you can append the template to your ad
We will soon be adding a method to trigger their conversion pixel from our server-side integration. Stay tuned!
Where will you see your campaign performances?
Thanks to the UTM tracking template, you will be able to see your campaign reports in both AnyTrack, Google Analytics, and naturally in Reddit.
In AnyTrack
The AnyTrack campaign reports will include all traffic and campaign data from your Reddit Ads.
The reports are broken down by campaigns, adset/adgroup, ads and keywords.
In Google Analytics
All UTM parameters will be used to track and attribute campaign data and conversions.