How to trigger third-party pixels?

If you want to fire an external pixel during engagement events such as outbound clicks or form submissions, you can do so by using the bind command

The bind command will allow you to run a JavaScript function every time AnyTrack captures a client-side event.

How does the Bind function work:

1. Every AnyTrack captures a client-side event such as AddToCart,
2. The Bind function will be called and fire the JavaScript included in the function.

The bind command takes 2 arguments:

1. The event name you want to catch (ie. OutboundClick, FormSubmit, etc..)
2. A callback function will be called every time this event occurs

For example:

<script>
    AnyTrack(
      'bind',
      'OutboundClick',
      function (e) {
        rdt('track', 'ViewContent', {
          value: e.eventValue,
          currency: e.currency,
          transactionId: e.clickId
        });
      });
  </script>

Access Event Details

The first argument of the callback function will contain some basic details of the event triggered, such as the click id, brand name, and other parameters.

Here is a full list of the event properties:

 
Full Example

Assuming you got the following pixel image to integrate on your website:

<img src="https://www.trackingpixel.foo/pixeltrack.pl?c=CLICK_ID" width="1" height="1 />

You can use the following code to trigger this pixel every time there is an OutboundClick event on your website:

<script>
  AnyTrack('bind', 'OutboundClick', function(e) {
    AnyTrack('postback', 'https://www.3rdparty.com/pixeltrack.pl?c=' + e.clickId);
  });
</script>

 Learn more about the postback command.