Learn how to integrate your Facebook Pixel and Conversion API in Anytrack.
In this article we cover the integration for your Facebook Pixel and Conversion API.
Note: This guide relates exclusively to the Facebook Integration, whether you are promoting an eCommerce platform, a lead generation funnel, or an affiliate website.
How does the AnyTrack Facebook Integration works
When the AnyTrack tag is on your website, it will collect all signals provided by the facebook pixel and tie these signals, cookies, and first party data with the AnyTrack data.
Anytrack will then track all standard events from your funnel or shop and tie these events to the data that was initially collected on the website.
- These events and conversions will be reported within the AnyTrack dashboard
- These events will be stored, and processed to enable further conversion attribution (for example, recurring payments, transactions or late conversions that can be attributed to the customer session).
Prerequisites
- You need full admin access to your business manager
- You need full access to the pixel you are connecting your Anytrack account with