In this article, you will explore the features of the campaign section and understand how you can take advantage of them to improve your decision-making, performance, and optimization.
In this article, you will explore the features of the campaign section and understand how you can take advantage of them to improve your decision-making, performance, and optimization.
Tutorial video - Campaign Section
In the video:
- Review how campaigns look with and without UTM
- How to compare results between the ad networks and AnyTrack
- Use pre-defined or custom reports
- How to review your campaign's conversions.
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- In the campaign section, you will be able to add valuable metrics like:
- Conversions rates - each tracked event comes with its own metrics.
- You can apply this rate to every conversion like purchase, lead, add to cart, etc.
🔸ROAS, CTR, and more metrics will help you to make decisions
2. Comparing the results to the network results in AnyTrack: to manage the optimization more efficiently, you will be able to see the ads network results and AnyTrack results in one place.
🚨 This is important: Thanks to this feature, you will be able to see all the differences due to iOS 14 between AnyTrack and the network results. AnyTrack support 100% of iOS conversions.
Also: Unlike Facebook, you can review conversion attributions for more than the seven days post click attribution.
Attributed Result = the results according to the ads network
Attributed Revenue = the revenue according to the ads network.
3. Live status display: You can see in AnyTrack which campaigns are active and which are not.
Green dot = active
Red dot = not active
You will be able to pause the campaign in AnyTrack by selecting the relevant campaign and clicking on the Pause button:
- In the same way, you will be able to activate a campaign (▶️ Resume button)
💡 Turning off/on a campaign in Anytrack will turn off/on the campaign in the ads networks (Facebook / Google etc) in real-time!
4. Hide campaigns - If you would like to hide campaigns, you will be able to send them to the archive, and they will not be displayed anymore:
If you would like to have it back, you can click on show archived :
Mark the relevant campaign and click on Undo Archive, and you will have it back:
Switching between the campaign section and the archive section is made by clicking on the following gear:
5. **pre-built report templates for your niche:
You will be able to choose the relevant template for your site between the templates:
**
Every template has the most relevant metrics to make decisions.
Requirement for best performance:
To get the best out of the AnyTrack campaign section, we recommend the following:
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Connect the API to push AnyTrack conversions & data for optimization.
Steps:
1. Go to Tracking pixels
2. choose the relevant pixel
3. Turn on the conversion API connection. -
Use the URL tracking template to see the attribution to the campaigns in AnyTrack.
📹 How to set the tracking template for Facebook
📹 How to set the tracking template for Google
****❗️ IMPORTANT TO KNOW
Conversion data is sent to Facebook (and other pixels integrations) in real time. Yet, each ad network has its own data processing delays.
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Facebook – within an hour, but sometimes it can take up to 72 hours.
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Google – between 1 hour up to 5 days, depending on the conversion sources.
In AnyTrack, you will be able to see the attributions and the conversions in almost real time 🎉
Need support?
Questions? Problems? Need more info? Contact Anytrack Support for assistance!