GoHighLevel

GoHighLevel Integration Overview

GoHighLevel and AnyTrack integration makes it easy for you to track your marketing performance in real-time. With this powerful combination, conversion data is automatically sent from GoHighLevel to AnyTrack which then forwards the information to platforms like Google Ads, Facebook Conversion API and Tiktok API so that you can see how each of your campaigns are performing across channels. This helps ensure higher ROI through better optimization of campaigns and more accurate budgeting decisions - all with one simple setup process!

How does the GoHighLevel AnyTrack integration work:

Once you've completed the integration setup, the tracking flow works according to:

1. Traffic: When visitors land on your funnel, AnyTrack collects traffic source data and First Party data.
2. Engagements: When visitors interact with your funnel AnyTrack does a few things:
   1. Collects granular data tied to the user interactions (form initiation, form submissions).
   2. Triggers Event Tracking API requests to your pixels and analytics according to your Event Mapping.
3. Conversions: When visitors trigger conversions (form submissions, meeting booked, purchases) AnyTrack receives real time conversion data through Webhook.
4. Attribution: AnyTrack processes the conversion data and reports it across various reporting sections of the Anytrack Dashboard.
5. Conversion API: AnyTrack then sends your conversions to your Ad Platforms' Conversion API so you can feed your ad platform's Machine Learning, AI and automatic optimization according to 100% of your conversion data.

Technical specs

Standard Conversions

The GoHighLevel Webhook

The Webhook is fully pre-defined and ready to be implemented with your GoHighLevel account.

https://t1.anytrack.io/hBtoE3hN/collect/gohighlevel-test

❗️

Before you begin

The GoHighLevel integration requires that the AnyTrack Tracking Tag in the head section of your website or landing pages. Learn now to Install the AnyTrack Tag on your website.

Setup Guide

Step #1: Add GoHighLevel to your AnyTrack Account

1. Go to the Integration Catalog, search for GoHighLevel.

2. Now click on the GoHighLevel cardand then Click on Install.

Step #2: Connect your GoHighLevel account

1. Copy the Webhook URL
2. Open your HighLevel Workflow settings
3. Select Create a Workflow from scratch
4. Select each Trigger Event (according to the event mapping)
5. Add an action - Webhook → Paste the Webhook URL
6. Open the Workflow Settings and enable contact to enter the workflow multiple times
7. Publish and Save

Step #3: Adjust the Conversion Event Mapping (optional)

The Event Mapping allows you to define which events to track and map them to Conversion Events you will forward to your Ads Integrations (ex: Facebook Conversion API)

👍

Reminder

The Conversion Source Event Mapping standardizes the conversions received by your conversion sources to the AnyTrack standard events.

The Ad Platform Event Mapping allows you to map AnyTrack Standard events to your Ad Platforms standard events.

Validate your integration

This section will enable you to validate the main aspects of your setup.

Conversion Tracking

To validate your setup, you should either wait for a conversion or trigger a test conversion yourself and inspect the conversion logs.

GoHighLevel conversion payload example

{
  "country": "US",
  "contact_source": "anytrack new form",
  "workflow": {
    "name": "Anytack integration New",
    "id": "78db6c61-8b53-40e0-a2bb-8e399765b967"
  },
  "date_created": "2023-05-17T12:43:15.350Z",
  "customData": {},
  "full_address": null,
  "contact_id": "lTYe2hg2vcd6u3NL3mCH",
  "tags": null,
  "gclid": null,
  "contact_type": "lead",
  "attributionSource": {
    "utmSource": null,
    "fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
    "ip": "2.54.54.136",
    "utmTerm": null,
    "mediumId": "oaYR56oqIShFfhPEdi5B",
    "utmContent": null,
    "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
    "medium": "form",
    "url": "https://gohighlevel.anytrack.app/home",
    "referrer": "https://app.gohighlevel.com",
    "gclid": null,
    "sessionSource": "Direct traffic",
    "fbp": "fb.1.1674045029174.1152064111",
    "utmMedium": null,
    "gaClientId": "GA1.1.958032766.1673380539"
  },
  "full_name": "New Form",
  "phone": "+972544677355",
  "contact": {
    "attributionSource": {
      "utmSource": null,
      "fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
      "ip": "2.54.54.136",
      "utmTerm": null,
      "mediumId": "oaYR56oqIShFfhPEdi5B",
      "utmContent": null,
      "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
      "medium": "form",
      "url": "https://gohighlevel.anytrack.app/home",
      "referrer": "https://app.gohighlevel.com",
      "gclid": null,
      "sessionSource": "Direct traffic",
      "fbp": "fb.1.1674045029174.1152064111",
      "utmMedium": null,
      "gaClientId": "GA1.1.958032766.1673380539"
    },
    "lastAttributionSource": {
      "utmSource": null,
      "fbc": "fb.1.1684216233320.IwAR07BvUJprTJwsO-QRn8H2eRdI1pM6xa6ikroEYvZTA49CMZ8bUGxRMk-tU",
      "ip": "2.54.54.136",
      "utmTerm": null,
      "mediumId": "oaYR56oqIShFfhPEdi5B",
      "utmContent": null,
      "userAgent": "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
      "medium": "form",
      "url": "https://gohighlevel.anytrack.app/home-page?_atid=Mwd242jJwwqHAy8gHzk8VWxLt3kYgh",
      "referrer": "https://app.gohighlevel.com",
      "gclid": null,
      "sessionSource": "Direct traffic",
      "fbp": "fb.1.1674045029174.1152064111",
      "utmMedium": null,
      "gaClientId": "GA1.1.958032766.1673380539"
    }
  },
  "location": {
    "name": "anytrack",
    "fullAddress": null,
    "country": "US",
    "id": "baI21OQY3XMHjaddQi91"
  },
  "first_name": "new form",
  "email": "[email protected]"
}

FAQ & Troubleshooting

• Can I import past conversions into Anytrack?

  No. Anytrack can only ingest conversions that have been triggered following a visitor session on your website.

• Should I modify the webhook provided by AnyTrack?

  No. you should paste it as provided, and do not update the payload or parameters. All parameters are already mapped and will be parsed automatically.

• The Conversion Event Name is not what I am expecting, how can I change it?

  You can update the Event Mapping in the Integration page. For example, you can update the FormSubmit event to Trigger a Lead Event.

Troubleshooting

🚧

Good to know:

Before you reach out to the tech support, please inspect the conversion log to see what type of errors you are getting and try to fix the integration by following these troubleshooting guidelines.

• The GoHighLevel conversion log shows only errors?

  • Check that the AnyTrack tag is in the head section of the funnel.
  • You've added the webhook according to the instructions.
  • You've updated the event mapping: Reset the default settings to troubleshoot.