How to create a custom integration – AnyTrack Help Center

AnyTrack already supports a large variety of integrations that you can find in the Integration Catalog. And while we try to integrate new apps on a regular basis, you might need to create a custom integration.

For this purpose, we enable you to create a custom integration from the catalog

Prerequisites

Your platform should be able to fire a Webhook (GET or POST)
You must pass the AnyTrack clickId to your cart, product link, or form (for CRMs)
You should use the standard tracking parameters provided by AnyTrack

1. Go to Dashboard · AnyTrack

2. Click on Integrations

3. Click on ADD INTEGRATION

4. Type "custom"

6. Click on Custom

7. Click on INSTALL INTEGRATION

8. Type "my shop"

9. Type "myshop.com"

10. Click on CREATE

11. Fill the fields with the required placeholders

This information should be on your integration documentation.

12. Click on SAVE

13. Copy your Webhook URL and paste it in your integration

You should find out where to add Webhooks within your conversion source (CRM, eCommerce etc...)

You can modify the webhook by adding more parameters.

Copy your Webhook URL and paste it in your integration

Add more parameters to your Webhook

Adding additional parameters is highly recommended, as it will improve your attribution and feed your ad pixels with more data to optimize your ads for.

Matching Parameters

The following parameters are also supported for better audience matching and attribution. Those values are forwarded for Facebook Conversion API and other pixels automatically in the compatible format.

Parameter name	Type	Example	Notes
email	string	`jsmith@example.com`
first_name	string	`John`
last_name	string	`Smith`
name	string	`John Smith`	Using this field will automatically fill first and last name fields
phone	string	`+1 (650) 555 4444`	Including country code and area code
birthdate	string	`May 26, 1991` or `1991-05-26`
city	string	`Menlo Park`
state	string	`CA`	Two-letter state or province code
zipcode	number	`94025`	Zip or Postal Code
country	string	`US` or `United States`

* There is NO need to use any hashing on the data. AnyTrack automatically formats and hashes the data for you when sending it to the pixels.

Recommendations

In some instances, the apps you will want to integrate can only pass arbitrary query parameters to the AnyTrack Webhook URL.

For example, Hubspot, Mailchimp, Shopify have their own structure, which cannot be modified. In this case, we recommend using Zapier or Integromat, to "catch" the webhook from your integration, and post the AnyTrack Webhook following our Query Parameters.

More on Webhooks here.
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