In the conversion events section, you will be able to see all your tracked conversions listed, to filter specific events, and follow the user journey of your clients.
Tutorial video - Conversion Event Section
In the video:
🔸 How to review the user journey
🔸 How to filter specific events
🔸 How to export the data
Every line in the chart is a different user that visited your website and the event that he generated:
In case that the user generates multiple events, in the event name column you will see the most significant event, and clicking on the line will display you all the events in order:
You will be able to explore the user journey and action across the session.
There is an option to filter by event and get a list of all your purchases, Leads and etc.
How can I take advantage of the conversions event section?
1. You can explore your web visitor behavior by reviewing the user journey - you might find out new things about how your users think.
2. you can export easily the events chart to excel and use it for analysis.
3. you can test your tracking
How can I see all the events from a specific campaign?
First, go to the campaign section.
Select your relevant campaign and view conversions
After clicking, you will be able to see all the events of this campaign.