Learn about the features of the Campaign section

In this article, you will explore the features of the campaign section and understand how you can take advantage of them in order to improve your decision-making, performance, and optimization. 

Tutorial video - Campaign Section

In the video:

• Review how campaigns look with and without UTM 
• How to compare results between the ad networks and AnyTrack 
• Use pre-defined or custom reports
• How to review your campaign's conversions.

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1. In the campaign section you will be able to add useful metrics like:
   1. Conversions rates - each tracked event comes with its own metrics.
   2. You will be able to apply this rate to every each conversion like purchase, lead, add to cart and etc.

🔸ROAS, CTR, and more metrics will help you to make decisions and see if 

2. Comparing the results to the network results in AnyTrack: in order to manage easier the optimization, you will be able to see the ads network results and AnyTrack results in one place.

🚨 This is important: Thanks to this feature you will be able to see all the difference due to iOS 14 between AnyTrack and the network results. AnyTrack support 100% of the iOS conversions.
Also: not like Facebook, you will be able to review conversion attributions for more than the 7 days post click attribution. 

Attributed Result = the results according to the ads network

Attributed Revenue = the revenue according to the ads network.

3. Live status display: Now you will be able to see in AnyTrack which campaigns are active and which are not. 
Green point = active

Red point = not active 

You will be able to pause the campaign in AnyTrack by selecting the relevant campaign and clicking on the Pause button:

• In the same way, you will be able to activate a campaign  (▶️ Resume button)

💡 Turning off/on a campaign in Anytrack will turn off/on the campaign in the ads networks (Facebook / Google etc) in real-time! 

4. Hide campaigns - in case that you would like to hide campaigns you will be able to send them to the archive and they will not be displayed anymore:

If you would like to have it back, you can click on show archived :

Mark the relevant campaign and click on Undo Archive and you will have it back:

Switching between the campaign section and the archive section is made by clicking on the next gear:

5. pre-built report templates for your niche:
You will be able to choose the relevant template for your site between the templates:

Every template has the most relevant metrics to make decisions.

Requierment for best performance:
In order to get the best of AnyTrack campaign section we recommend you the next:

1. Connect the API in order to push AnyTrack conversions & data for optimization.
   Steps:
   1. Go to Tracking pixels 
   2. choose the relevant pixel
   3. Turn on the conversion API connection. 
   
   
   
2. Use the URL tracking template in order to see the attribution to the campaigns in AnyTrack.
   
   📹 How to set the tracking template for Facebook
   📹 How to set the tracking template for Google
   
   ❗️  IMPORTANT TO KNOW
   

   Conversion data is sent to Facebook (and other pixels integrations) in real time. Yet,  each ad network has its own data processing delays.

   • Facebook – within an hour but sometimes it can take up to 72 hours. 
   • Google – between 1 hour up to 5 days depends on the conversion sources.
     
     In AnyTrack you will be able to see the attributions and the conversions in almost real time  🎉