Adding the AnyTrack Tag on your website

Very much like with any other analytics or tracking pixel, the AnyTrack TAG should be added in the head section of your website.

The AnyTrack Tag is a lightweight JavaScript Tag that looks like this:

<!-- AnyTrack Tracking Code -->
<script>!function(e,t,n,s,a){(a=t.createElement(n)).async=!0,a.src="https://assets.anytrack.io/secGIfPqDFXd.js",(t=t.getElementsByTagName(n)[0]).parentNode.insertBefore(a,t),e[s]=e[s]||function(){(e[s].q=e[s].q||[]).push(arguments)}}(window,document,"script","AnyTrack");</script>
<!-- End AnyTrack Tracking Code -->

There are currently 4 methods to add the Tag to your website:

1. Copy / Paste the Tag in your html
2. Adding one of the AnyTrack Plugin - for Wordpress or Woocommerce
3. Adding the Tag via Google Tag Manager
4. Using the Tag management system provided by your website builder (Instapage, ClickFunnels etc...)

How to insert the AnyTrack Tag and validate the installation

1. First copy AnyTrack Tag located in Property settings → tracking script
2. Open your website head section and paste the code there.
3. Validate the installation by visiting your website.

From now on, AnyTrack will capture meaningful events such as  OutboundClick, FormSubmit, add to cart, and begin checkout events automatically.

In order to track conversions such as purchases, leads, and eCommerce journeys, you will need to add a conversion source available in the integration catalog.
 

Related articles:

• How to track custom events on your website?
• Learn how to send conversion events to Google Analytics
• Learn how to set up AnyTrack with Shopify