AnyTrack attribution model defined by default to be Last-Click, meaning only the last traffic source will be attributed for all the conversions received.
Last-click attribution model can work very well in most cases, but it requires that all your pages will not generate additional attributions via UTM parameters during the user session. If your funnel involves some intermediate traffic sources or external service provider you may see those services in your reports which can cause wrong attribution. You can solve this by telling AnyTrack to ignore some of the traffic sources and keep your attribution accurate.
How to find intermediate traffic sources in your funnels?
Check your campaign reports and list all the source names you want to ignore:
For example you can find that
kbc are payment providers on your funnel so it makes sense to ignore them.
How to ignore specific attribution sources?
- Once you find all the traffic sources you want to ignore, open your property setting and click on the setting tab.
- Scroll down to the Attribution Settings and find the Ignored Sources input.
- Add all the traffic source names you want to ignore (separate between multiple sources using the [Enter] key).
Note: The traffic source names are case-insensitive and automatically will be lowercases once you save it.
How much time will it take to reflect on your reports?
Once you update your attribution setting the changes will apply immediately. However, any session that was already attributed using your previous setting will remain the same. For that reason, please allow it at least 1-2 days before you see the affected changes on your reports.