Google Ads introduced enhanced conversions

Google Ads released support for Enhance Conversions (currently in Beta). This new conversion data will allow you to improve conversion attribution for your ads using first party data such as email, phone numbers, and other personal details.

👉 Read the Google Ads announcement here.

We are proud to announce that we are now supporting Enhance Matching for Google Ads and we will pass all matching parameters we collect from your conversion sources directly to Google Ads conversion tag as well.

Please read here for more info and guidance from Google.

How to use Google Ads enhance conversions?

You're in luck! AnyTrack will automatically orchestrate the data collection, formatting, and sync from your conversion sources (shopify, lead management platforms, CRM, etc...) and send them to Google Ads conversion tag. If you don't use Google Ads conversion tag or if you are using Google Analytics to send your conversions to Google Ads, you will need to set up Google Ads pixel as well.

Learn more about how AnyTrack collects data for advance matching parameter