How to use an external click id on a postback URL?

AnyTrack allow you to create custom postback URLs and generate server-side conversions from your third-party systems such as CRMs, Zapier and more.

In order to generate a conversion AnyTrack requires to generate and store a click id on the client-side and use it later on when generating the conversion. This method allows AnyTrack to collect and link many details on your users and generate more conversions for the same session using only a simple click id.

However, integration with existing systems can be hard sometimes and even passing an extra parameter such as a click id can be challenging on some systems. This is why we allow tracking user sessions by using an existing reference id from your existing system. This can be the user phone or email address or any internal id you have access to such as the user id on your system.

Trigger conversions using a Reference ID

Using the custom postback URL, you can trigger events with many additional details such as user name, email or phone number. If you want to trigger the conversion using a reference ID, instead using the click_id parameter you should use the ref_id and use the exact same value you used on the client-side when attaching the reference ID on the user session.

For example, if you want to trigger a Lead event for a phone number you had on your call tracking software you can trigger the following postback:

https://t1.anytrack.io/GqxV3nTo/collect/custom-test?ref_id=1929195592&event_name=Lead

Checkout this guide for additional parameters supported.

Register a Reference ID for the current user session

Before AnyTrack will be able to receive a custom reference ID, you will need to register it under the user session using the Tracking TAG. Registering a reference ID is done by triggering a conversion event and providing a refId parameter with the event details.

For example, here we generating a FormSubmit event for the user and adding the phone number 1929195592as a reference ID:

<script>
  AnyTrack("trigger", "FormSubmit", { 
    refId: '1929195592'
  });
</script>

Please note that the reference ID should be EXACTLY equal to the reference ID you will use on the postback URL. Learn more about more supported parameters for tracking events here.