Shopify integration checklist

In this article we summarize the most important aspects of the Shopify integration so you can quickly identify items that you might have missed, or overlooked.

You will also find some tips and tricks to get more out of your traffic, and conversions.

1. Client Side Tracking Settings?

   1. You can disable it, if you don't have a specific need for it.
      
      

2. Webhooks settings?

   1. Make sure you have all your webhooks enabled according to the Integration instructions.
   2. Do not modify the Webhooks settings.
   3. Make sure you have selected the proper webhook Version.
      
      

3. Your cart displays the `_atclid` tracking parameter?

   This happens when some Shopify Apps do not "respect" the native "hidden" fields settings created by other Shopify Apps. 👉 Follow this article to fix it.
   
   

4. You are getting a double count of conversions in Facebook event manager or in your Facebook Ads?

   • This can happen if your Shopify is already integrated with the Facebook Conversion API.
   • Since AnyTrack and Shopify use a different Deduplication `event_id`, Facebook cannot deduplicate accordingly.
   • You should disable the Facebook Conversion API from within your Shopify App.
     
     

5. I can't see eCommerce Transactions in Google Analytics?

   1. In Google Analytics:
      1. Make sure you've enabled eCommerce
      2. Make sure you have enabled enhanced Ecommerce.
   2. In AnyTrack:
      1. Make sure you have enabled the Server-Side Tracking from the Google Analytics Integration.
      2. Make sure you have check the box for enhanced eCommerce.
         
         

6. Why you should also connect Google Analytics?

   1. If you run on Google Ads.
   2. If you want to see your conversions in Google Analytics (faster than in Facebook Ads).
   3. If you want to see a life time value of your campaigns - regardless of the traffic sources.
   4. If you want to create custom audiences out of any traffic, and retarget on Google Ads Display, youtube, Gmail.
      
      

7. Why there are some discrepancies between Shopify and Facebook Ads?

   1. 1. if you run on several ad networks, some conversions might be attributed to other ad networks.
      2. Tracking is never perfect. 
      3. Refer to Google Analytics attribution reports to uncover which other traffic sources might be responsible for your conversions.
         
         

8. Shall I use the Google Ads Conversion Tracking or the Google Analytics?

   1. 1. 1. You can use both in parallel - and select the one you want to optimize your ads for.
         2. Google Analytics provide additional insights due to the deep ecommerce integration.
         3. Google Ads can track post-view conversions.
         4. Google Ads integration can track the iOS 14.5 Conversions, while Google Analytics can't.
            
            

9. Shall I add my Facebook Pixel in Shopify?

   1. If you don't, AnyTrack will automatically load the Pixel you have selected in your integration.
   2. If you do, and you are already tracking some events such as `addToCart` you might see a double count. 
      1. You can disable some of the events from ether the Client Side Tracking settings
      2. You can disable the events from the Facebook integration event mapping.
         
         

10. I use a custom Shopify App to for my checkout, does AnyTrack supports custom Shopify Apps?

    1. Yes, in most cases.
    2. If you see some discrepancies, please contact the support so we can make the necessary adjustments. 
       
       
11. I am using an email marketing software, does AnyTrack track email campaigns?
    1. Yes. you will be able to see the conversions triggered by your email campaigns in Anytrack.
    2. You must append standard UTM parameters to your email campaigns.
       
       

12. I don't see my conversions in Facebook Ads Manager.
    There can be many reasons that prevent your conversions from showing up in Facebook. First and foremost, even if anytrack sends your conversions in real-time, Facebook can take up to 72 hours to report these conversions in the ads manager.

    1. AnyTrack account checklist:

       • Do you see the conversions in AnyTrack? Check the integration event log.
       • In your campaign report, do you see UTM parameters and associated values?
       • Did you enable the Facebook Conversion API?
       • Is your conversion event mapping set to send the conversions you want to the Facebook API?

          

    2. Facebook Ads account checklist:

       • Have you connected with the right Pixel ID?

       • Are you using the Facebook tracking URL template provided by AnyTrack?

       • Did you verify your domain?

       • Did you select your 8 conversion events?

       • Did you enable 1st party cookie?

       • Did you enable all automatic matching parameters?

       • Did you select the right conversion event for your campaign?

       • Do you see the conversion events in the Facebook Event Manager?