On the main dashboard you can see a pie chart with your conversions and engagement sources. On the sources you may find known sources such as "facebook", "google", "bing" as well as other sources from your UTM parameters.
What are the "unknown" sources?
An unknown source is a session that starts without any UTM source, nor any referral header that can indicate where the visitor came from. This can mean that the user either enters your website directly by entering your website URL on the browser or that the link that forwards the traffic to your site contains a
Unfortunately there is no other way AnyTrack can use to detect where this user came from so it is listed as "unknown".
Best practice when forwarding traffic to your website
In order to get the full picture of where your users come from and how you should improve your ads, we recommend you will always use UTM parameters when creating links to your website. AnyTrack will capture those parameters for you and will use them for creating the attribution reports for you.
You can use the following wizard to automatically generate UTM parameters for your links: https://utmbuilder.net
Note: You should only create UTM parameters for links coming from external websites to your website (such as blogs, ad campaigns, social media, etc..). There is no need to add UTM parameters on your internal website links and it can even harm your tracking data.