On the main dashboard you can see a pie chart with your conversions and engagement sources. On the sources you may find known sources such as "facebook", "google", "bing" as well as other sources from your UTM parameters.
What are the "unknown" sources?
An unknown source is a session that starts without any UTM source, nor any referral header that can indicate where the visitor came from. This can mean that the user either enters your website directly by entering your website URL on the browser or that the link that forwards the traffic to your site contains a
Unfortunately there is no other way AnyTrack can use to detect where this user came from so it is listed as "unknown".
Best practice when sending traffic to your website
In order to get the full picture of where your traffic come from, help you create meaningful custom audiences, and optimize your ads, you should always use UTM parameters when creating campaign links pointing to your website.
To simplify these process, you should use the URL tracking templates provided for the integrated ad platforms (Google, Facebook, Bing, Taboola, Outbrain).
For ad platforms, or systems that are not integrated you can use one of the UTM builders listed below.
👉 AnyTrack will automatically capture these parameters, and use them to attribute and report your conversions, as well as send them to your analytics providers.
You can use the following app to generate UTM parameters for your links: https://utm.new
💡 Note: You should only create UTM parameters for links coming from external websites to your website (such as blogs, ad campaigns, social media, etc..). There is no need to add UTM parameters on internal links as it can negatively impact your tracking and attribution data.