In this article, we will go through the dashboard metrics and learn what they display, and how to use them in order to make decisions and improve our results.
The first four metrics are the numbers for the last 30 days
- Total Sessions - A session is counted every time a visitor enters your site, whether it is a returning visitor or a new one. Viewing multiple pages within the same session does not change the number of tracked sessions.
- Total Engagements - Engagements are all the events that have no value, like Add to cart, Leads, initial check out, and more.
🚨 A purchase without a value will be listed also as an engagement event.
- Total conversions - Conversions are all the events whose value is bigger than 0
- Total revenue - All the revenue that was made from the conversions that the AnyTrack tracked.
All the rest metrics on the dashboard will be shown based on the time range that you set, in the right corner:
Comparing between time ranges
For every metric, you will be able to compare the number with the last period of time.
For example, if you will choose one week, it will be compared to the last week.
If you choose a month's time range, it will be compared to the last month.
Conversions rate = This rate is calculated by the next formula: Conversions number / Sessions. number. For example, if we have 1000 sessions and 10 purchases, the conversion rate will be 0.01.
Engagement rate = This rate is calculated by the next formula: Engagement / Sessions.
Conversions & Engagement sources
You can review which source brings you the most conversions or engagements.
By passing the mouse on the source, you will be able to see his name and his percentage.
The last metrics are :
Unknown Links - This metric is relevant for affiliate websites.
Every link that takes the user outside of your website that AnyTrack does not recognize will be listed as an unknown link. You can learn more about it here
Payload Errors - This metric displays the number of errors that you get in the integration section.
🚨 Currently, the dashboard can't be customized, but we're planning to support it in the future.
What does "unknown" engagement/conversion source mean?
On the main dashboard you can see a pie chart with your conversions and engagement sources. On the sources you may find known sources such as "facebook", "google", "bing" as well as other sources from your UTM parameters.
What are the "unknown" sources?
An unknown source is a session that starts without any UTM source, nor any referral header that can indicate where the visitor came from. This can mean that the user either enters your website directly by entering your website URL on the browser or that the link that forwards the traffic to your site contains a
Unfortunately there is no other way AnyTrack can use to detect where this user came from so it is listed as "unknown".
Best practice when sending traffic to your website
In order to get the full picture of where your traffic come from, help you create meaningful custom audiences, and optimize your ads, you should always use UTM parameters when creating campaign links pointing to your website.
To simplify these process, you should use the URL tracking templates provided for the integrated ad platforms (Google, Facebook, Bing, Taboola, Outbrain).
For ad platforms, or systems that are not integrated you can use one of the UTM builders listed below.
👉 AnyTrack will automatically capture these parameters, and use them to attribute and report your conversions, as well as send them to your analytics providers.
You can use the following app to generate UTM parameters for your links: https://utm.new
💡 Note: You should only create UTM parameters for links coming from external websites to your website (such as blogs, ad campaigns, social media, etc..). There is no need to add UTM parameters on internal links as it can negatively impact your tracking and attribution data.