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How to set up Google Ads with Google Analytics pixel?

Moshe Simantov
  • Updated
How to set up Google Ads with Google Analytics pixel?

This guide follows the standard steps recommended by Google to sync your Google Analytics goals with Google Ads.

 

Prerequisites

  1. You need an AnyTrack account.
  2. You need to have a Google Analytics (Universal Analytics - not GA4*)
  3. You need to setup your conversion goals in your Google Analytics account setup here
  4. You need to have a Google Ads account

*Google Analytics GA4 is still in beta which is why it is not currently integrated in AnyTrack.

 

Connect your Google Ads and Google Analytics account

Before you make the connection with Google Ads, you need to update the Google Analytics property settings to Allow manual tagging (UTM).

image.png

 

  1. In Google Analytics - Open the Admin settings and open the Google Ads Linking menu:
  2. Follow the setup flow.

google_analytics_google_ads.png

 

Google Ads settings

  1. Open the Conversion menu
    google_ads_tools_conversions.png

  2. Add a conversion
    google_ads_add_a_conversion.png

  3. Select the Import option
    google_ads_import_analytics.png

  4. Select Google Analytics & Click Continue
    google_ads_import_analytics_continue.png
    (You will see a list of conversion goals to import from your Google Analytics account)

  5. Select all the conversions you want to import
    google_ads_select_conversions_to_import.png

  6. Update each conversion according to your your needs
    google_ads_conversion_settings_type.png
  7. Include "in Conversions"
    google_ads_conversion_include_columns.png
    (This setting will tell Google whether to use this conversion goal to optimize your campaign)

  8. Final view of your Conversions
    google_ads_final_conversion.png

Because you now have the Conversions being synced between Google Analytics and Google Ads, you can select the CPA bidding strategy and select which conversion to count as a CPA. Other settings are standard settings.

 

URL Tracking Template

The tracking template is where you put tracking information. You can use URL parameters to customize your final URL. When an ad is clicked, the information is used to create your landing page URL. You can find the recommend tracking template under your Ads Integration tab on your pixel settings.

 

For example, if your ad final URL is https://anytrack.io, you are targeting the keyword "Conversion Tracking Platform", and your tracking template is:

{lpurl}?url={lpurl}&utm_term={keyword}

At Run time, the URL will become:

https://anytrack.io?url=https%3A%2F%2Fanytrack.io&utm_term=Conversion%20Tracking%20Platform

 

Setup Instructions

  1. Navigate to your Account Settings (To access your account settings you need to be on the "All Campaigns" view)
  2. Enable Auto-Tag if it's not enabled yet
    google_ads_autotag.png

  3. Paste the tracking template from your pixel settings
    google_ads_tracking_tempalte.png

 

The next step: mapping the events in AnyTrack

 In order to trigger the Google Analytics events every time that we receive the same events on AnyTrack follow the following steps:

1. Go to the Tracking Pixels section
2. Choose Google Analytics pixel 

3. After connecting your pixel, as default all your standard google analytics events will be mapped:
Screen_Shot_2022-03-07_at_16.30.31.png
🔸 In case you have a custom event name, click on Reload Conversions
and it should appear in the dropdown list.

Congratulation! 🎉
Now the conversions that will be generated in AnyTrack will be pushed forward to Google Analytics and you can get more from your data.

🚨 be aware: the server-to-server connection should be on in order to pass the data forward to google:

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