How does AnyTrack compare to other conversion tracking software?

Key Differences Between AnyTrack and Other Trackers

• You will be able to optimize your campaigns automatically.
• You will be able to build custom / lookalike audiences on both ad networks.

What is the website tracking approach?

AnyTrack tracks, and aggregates your website data, regardless of the traffic source generating the traffic. This method implies that all your traffic, audience, and campaign data can be used across each ad network simultaneously.

For example, when a visitor reaches your site through a Bing Ads campaign.

1. Your site will load along with the following pixels and analytics, and the visitor will get a cooke & tagged accordingly by each pixels:
   
   • • AnyTrack
     • Google Analytics
     • Facebook Conversion API
     • Taboola Server-Side Tracking
     • Bing UET Server Side API
     • Google Ads GTAg (Client Side & Server Side)
     • Outbrain
2. When the visitor submits a form, AnyTrack will trigger a form submission event in each pixel.
3. When the same visitor returns to your site a day later from a Facebook Retargeting campaign, he will be "identified" by all these pixels as being the same user (granted the user didn't erase its cookies).
4. Finally, if during the same or subsequent session the same user clicks on an offer link and triggers a sale conversion,
   1. AnyTrack will attribute the conversion to the last "ad click" interaction.
   2. AnyTrack will send the conversion event (server-side) to all other your pixels, so you can build custom audiences according to this event.
      1. Exclude the user from your campaign targeting
      2. Include the user in an "upsell" retargeting campaign
      3. Create a lookalike audience based on "purchasers", and / or "purchase value"
      4. Etc... 

What is the Campaign Tracking approach?

Traditional tracking software track each campaign separately, preventing you from using an audience generated on one campaign to retarget it on another campaign or traffic source.

• You need to create each campaign separately.
• You can't include / exclude audiences from ad targeting.

Other key differences

• Traditional trackers were built with "cloaking" methods which is often flagged by Google, Facebook and other ad networks.
• No redirectless tracking methods - traditional trackers rely on "click tracking", either at the campaign level or the clickURL set on the landing pages.
  
• Not scalable for large publishers promoting dozens or thousands of offers.
  
• No API integrations with Google, Facebook APIs.
  
• No Conversion type mapping: You don't have the ability to "map" conversions from affiliate networks with standard events in ad networks. (any conversion type tracked in the tracker will send a single type of conversion to the ad network).
  
• You can't use rich conversion data to build up audience data in your analytics and pixels.
  
• No audience or data management.

How AnyTrack track affiliate offers?