Using Advance Matching Parameters such as user emails, phone numbers or address can improve the matching score on Facebook and increase the conversions events being attributed to your campaigns.
How to use the Advance Matching Parameters?
We have added support of the matching parameters in the following ways:
- Via AnyTrack TAG - Additional parameters added when triggering events.
- Via Custom Integration - Additional parameters added on the postback URL
- Via Supported Integrations - On supported integrations we automatically collect and use those parameters
How can I see the matching parameters?
The additional matching parameters will automatically be sent to Facebook pixel via Facebook Conversion API or via the tracking pixel.
You will also be able to see those parameters on the Event Timeline.