How to integrate Google Ads with AnyTrack?

Google Ads integration uses the gtag.js pixel for both client and server side tracking.

This integration also supports the iOS 14.5 update so you should receive conversions for all your campaign mediums. If you don't need iOS support, you can always use our Google Analytics integration which support Google Ads conversions as well.

Tutorial video - Google Ads settings and UTM parameters

In the video:

🔸 Connecting Google Ads pixel with AnyTrack

🔸 Explanation about the event mapping 

🔸 How to set UTM parameters in Google Ads platform

Installation

In order to use it, please navigate to your Tracking Pixels page and click on the Google Ads integration:

Once you click on the Google Ads integration you will be requested to place your gtag.js tracking id. You can use the “Browse” button to connect and fetch it automatically from your account or place it manually. The gtag.js tracking code is in the following format: AW-123456789.

Data Connection

Please make sure you enable data connection by clicking the “Connect” button. This will make the rest of the integration much easier:

Server-Side Events

Enabling server-side events is crucial if you want to receive offline conversions. Make sure you enable this field and save your settings so you will be able to receive all conversions from AnyTrack.

Event Mapping

Once you enable data connection, you will have a list of all your existing conversions from Google Ads. You will have to map each AnyTrack event to your conversion label on Google Ads.

If you don’t see your conversions, try clicking on the “Reload conversions” button to re-fetch the conversions from your account. Please make sure you define your conversions on your Google ads account under “Tools & Settings >> Measurement >> Conversions” and that you created a conversion with type “Website”.

Processing Times

AnyTrack always sends your conversion in real-time to all your pixels. However, each integration has its own processing time and it can take up to 24 hours to see the conversions on your Google Ads account.

From our own testing, this is the typical processing times for Google Ads conversions:

Please note: If you just setup your Google Ads conversions it can take up to 3-5 days to start seeing conversions on your account.

How to integrate Google Ads with your account

Setup Instructions

1. Navigate to your Account Settings (To access your account settings you need to be on the "All Campaigns" view)
2. Enable Auto-Tag if it's not enabled yet
3. Paste the tracking template from your pixel settings

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Release Notes

Google Ads integration is still in Beta and we are still working on improving and fixing any issues we found. If you experience any issue with your integration please don’t hesitate to contact us and let us know!