AnyTrack uses standard naming conventions that align with the industry best practices. This allows you to use a single naming convention and let AnyTrack translate, format, and forward your events and their related properties to your Conversion API integrations.

AnyTrack standard Events

The AnyTrack platform triggers standard events via the AnyTrack JS Tag or via the Server-Side API when the event is triggered by a third-party platform (Affiliate Network, eCommerce platform, Zapier, or an external resource).

If you are using server-side API, read through this guide on Webhooks.

Standard events names:

Standard Event Attributes:

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Pro tip

Event Attributes are automatically translated and mapped to Ad Platforms' standard attributes. For example, the brand attribute is mapped to the content_name used in Facebook Conversion API.

When triggering an Event, AnyTrack collects the data you send through your JS tag and will also tie additional parameters that are natively collected through the JS Tag (Cookies, IP, User Agent...).

Customer data

The following parameters are also supported for better matching and attribution. Those values will be automatically formatted and sent to Ad Platforms Conversion API.

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Good to know:

You don't need to hash the data as AnyTrack automatically formats and hashes the required data according to the ad pixels and analytics requirements.

E-Commerce parameters

If you are integrated with an eCommerce platform, you can add a list of "items" following the parameters below:

Example of a Client Side JS Tag (purchase event)

Here is a complete example of how to use the event parameter when triggering an event:

<script>  
  var click_id = AnyTrack('trigger', 'Purchase', {  
    value: 29.9, // the total purchase value  
    shippingPrice: 5.9, // optional shipping price  
    taxPrice: 2.9, // optional taxes  
    currency: 'EUR',  
    transactionId: 'XJW0047',  
    email: '[email protected]',  
    firstName: 'John',  
    lastName: 'Smith',  
    items: [{  
      id: '20291', // the item catalog id (required)  
      name: 'Sony MDRZX110/BLK ZX Series Stereo Headphones',  
      quantity: 1,  
      price: 19.9 // the item price (required)  
    }, {  
      id: '49292', // the item catalog id (required)  
      name: '6.35mm Male 3.5mm Female Headphone Stereo Audio Connector',  
      quantity: 1,  
      price: 4.1 // the item price (required)  
    }]  
  });  
</script>

FAQ

When are 'OutboundClick' events triggered?

The OutboundClick event is triggered when a user clicks on an external link on your website. This could be an affiliate link, a link to a third-party website, or any other external link. During this event, a unique click_id is automatically generated by the AnyTrack tracking Tag.

Why do 'OutboundClick' events generate a Click ID?

The click_id is generated during OutboundClick events to track and attribute user interactions on your website, building a comprehensive customer journey timeline. This data is then sent to ad platforms like Google Ads and Facebook Ads, allowing them to accurately attribute conversions to your ads and optimize campaigns.