Lookalike audiences in Facebook

If someone visits your website after clicking on a Facebook Ad, they may not always complete an action, like making a purchase. You can retarget your ads to audiences who have visited your website by creating a Custom Audience from your website using Standard Events or Custom Events.

Create a Website Custom Audience 1. Go to Audiences in Ads Manager.

2. Click Create Audience and select Custom Audience.
3. Click Website Traffic.
4. Choose your Pixel from the dropdown.
5. Under events, select the events you want users to build your audience:
6. Choose the type of visitors.
7. Enter the number of days you want people to remain in your audience after they visit your website.
8. Give your audience a name and then click Create Audience.